App Chosen

We looked at both our apps in great detail before deciding which one would be best to make a video for.

Vitamin Water


With this app, we felt that we could create something quite comedic and quirky, how ever it would be difficult to think of a brand new idea, as there have been a lot of really good adverts done for Vitamin Water before, and also for competitors such as Innocent Smoothies and Drench Water. We also felt that it would be difficult to get the key features of the app across, as it is a game without just doing a basic instruction/tutorial video, which we didn't think would appeal to the customer.

Jack Wills


For this app, we knew that a comedy element wouldn't work, as it would not appeal to the brands customer/ethos of the company, we felt that we could do something quirky and different with various images and filming combinations. As it is a street style app as well, we felt that we could create an advert that would promote the app really well, without carrying out a basic tutorial feature, and it would possibly be easier to create a video that could go viral and appeal to a large target market.