Customer Profile

We created a customer profile board to allow us to get a better idea of the audience that we are aiming at to ensure that the video/advert that we create will appeal to them.

We found that the target Jack Wills customer is likely to be a university student, interested in Fashion. They will also have a keen interest in sporting activities such as Polo, Skiing and Rugby. It is assumed that they will have all the last gadgets such as iPads and iPhones and they will be keen users of social networking sites such as Facebook and Twitter. The target age of the Jack Wills customer is 18-22.