Final Video

This is the final cut of the video that we have created. If we had more time and expertise, where the polaroid pictures of street style crop up in the film, we would have liked them to be integrated into the filiming, so that there are no breaks in what we have created and the video flows better.

Music

We wanted to include music in our video that reflected the Jack Wills brand. Jack Wills already have a profile on soundcloud, featuring music that they play instore, at various events, and on adverts, so we looked through here at various songs that could work well for our advert.

The King Blues - I Got Love

Whisky Jaxx - No Stopping

Morain - Animals

We narrowed the songs that were on the soundcloud site down to these three, all of them will work well with the video as they are all upbeat and as they are picked by Jack Wills, they will fit well with the brand image. The song that we decided to chose is Whisky Jaxx- No stopping, the reason we chose this song is because we felt that it worked best with the video, and fit with the message we were trying to give.

Film Day

As we had decided that the location we wanted to use for our shoot was Manchester, we got together some camera equipment and went to start shooting our video. We were really lucky, as the day we had chosen to go to Manchester was really fine and sunny weather wise, meaning that we didn't have to worry about rain or adverse weather conditions getting in the way of us shooting our video.

Because the idea we had come up with was to make it seem like a person was walking down the street really fast, the first thing we did was walk around well known spots and streets in Manchester whilst filming our journey, we made sure that we had 20-30mins worth of footage, as we knew that once we speed the video up in iMovie, the length would drop dramatically.

Once we had got enough footage of the various streets in Manchester we needed to find students who fit into the 'Jack Wills' mold and ask if we could take there picture to fit with the street style part of the app. We also asked them what their opinion was of the Jack Wills brand, as we felt that we could get some really good quotes to include in the report. The majority of people that we asked said that the really liked the products that Jack Wills sells, and even though it is largely aimed at students, it is way out of their price range.

After we all the footage we needed, we went back to Preston and started to edit the video. Once we started to edit the video, we realised that we didn't have enough street style shots of people to include in the video, and a large amount of the ones we did have were in shadow, so we went round the Preston university campus and took more images to include in our video.

Location

For our video, we looked at various locations to shoot in. If we had the time and money to do so, a location in London, Bath, Dublin, Cardiff, Newcastle or Edinburgh would work really well to fit in with the Jack Wills theme, but we are going to have to stay closer to home. We looked at locations such as Leeds, York and Manchester as they are all easy to get to:

Leeds

Leeds city centre has a large mixture of buildings that would work really well for our video (i.e. not all modern or all old) the streets would be easy to navigate and it is very likely that we would find a large number of students here who we can base our app video on.

However, at the minute the city centre is undergoing a massive overhaul with a lot of the shops being shut and a massive amount of building work going on that would not look appealing on a video.

York

York is well known for its authentic architecture including places like The Shambles, York Minster and The City Walls. It would be a really good place to film our video, as there is a large student population based there. The city is also seen as an upper class town so it is likely to have the type of customer Jack Wills aims at living there.

However, as with our app and video we want to make the Jack Wills brand seem accessible to everyone, and not just the affluent and York does not necessarily give off this impression.






Manchester


Manchester has a lot of really good locations around the centre that we could use to film at e.g. Piccadilly Gardens, Arndale Centre, Main High Street, China Town, The Printworks etc. We found that as Manchester is a university town, there will be lots of opportunities to take some street style snaps of the target customer for the app.

Out of the three locations above, we decided that Manchester would be the best place to shoot, as it has elements of both Leeds and York city centres, that will work well in relation to the Jack Wills customer.

Storyboard Option 2

Storyboard Option 1

To help us when creating our video, we put together a storyboard of how we wanted it to run. As you can see below, we have mapped out the basic idea that we want to have, and we will always refer back to this when looking at the running order of the video, and how we want the different elements to fit together.

Street Style

To find inspiration on what kind of student style we wanted to find, we looked into a few street style images