We looked at all the ideas, and decided that the second one would work best for the Jack Wills brand. We decided this, as even though the 'day in the life of...' app was a good idea, it would be difficult to showcase the actual app in the advert and viewers could get confused as to what is actually been advertised. Also, with doing a funny viral we found that it would not really be appropriate for our audience, and it would be really difficult to create a funny viral that would represent the Jack Wills brand.
The idea that we have chosen will fit in well with what Jack Wills has done before, and also appeal to the customer, whilst clearly showing what is being advertised.
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