Location

For our video, we looked at various locations to shoot in. If we had the time and money to do so, a location in London, Bath, Dublin, Cardiff, Newcastle or Edinburgh would work really well to fit in with the Jack Wills theme, but we are going to have to stay closer to home. We looked at locations such as Leeds, York and Manchester as they are all easy to get to:

Leeds

Leeds city centre has a large mixture of buildings that would work really well for our video (i.e. not all modern or all old) the streets would be easy to navigate and it is very likely that we would find a large number of students here who we can base our app video on.

However, at the minute the city centre is undergoing a massive overhaul with a lot of the shops being shut and a massive amount of building work going on that would not look appealing on a video.

York

York is well known for its authentic architecture including places like The Shambles, York Minster and The City Walls. It would be a really good place to film our video, as there is a large student population based there. The city is also seen as an upper class town so it is likely to have the type of customer Jack Wills aims at living there.

However, as with our app and video we want to make the Jack Wills brand seem accessible to everyone, and not just the affluent and York does not necessarily give off this impression.






Manchester


Manchester has a lot of really good locations around the centre that we could use to film at e.g. Piccadilly Gardens, Arndale Centre, Main High Street, China Town, The Printworks etc. We found that as Manchester is a university town, there will be lots of opportunities to take some street style snaps of the target customer for the app.

Out of the three locations above, we decided that Manchester would be the best place to shoot, as it has elements of both Leeds and York city centres, that will work well in relation to the Jack Wills customer.