Film Day

As we had decided that the location we wanted to use for our shoot was Manchester, we got together some camera equipment and went to start shooting our video. We were really lucky, as the day we had chosen to go to Manchester was really fine and sunny weather wise, meaning that we didn't have to worry about rain or adverse weather conditions getting in the way of us shooting our video.

Because the idea we had come up with was to make it seem like a person was walking down the street really fast, the first thing we did was walk around well known spots and streets in Manchester whilst filming our journey, we made sure that we had 20-30mins worth of footage, as we knew that once we speed the video up in iMovie, the length would drop dramatically.

Once we had got enough footage of the various streets in Manchester we needed to find students who fit into the 'Jack Wills' mold and ask if we could take there picture to fit with the street style part of the app. We also asked them what their opinion was of the Jack Wills brand, as we felt that we could get some really good quotes to include in the report. The majority of people that we asked said that the really liked the products that Jack Wills sells, and even though it is largely aimed at students, it is way out of their price range.

After we all the footage we needed, we went back to Preston and started to edit the video. Once we started to edit the video, we realised that we didn't have enough street style shots of people to include in the video, and a large amount of the ones we did have were in shadow, so we went round the Preston university campus and took more images to include in our video.