To help us when creating our video, we put together a storyboard of how we wanted it to run. As you can see below, we have mapped out the basic idea that we want to have, and we will always refer back to this when looking at the running order of the video, and how we want the different elements to fit together.
We looked at other videos that had been created to promote street style, to get an idea of what works and what doesn't.
This Video of Bar Rafaeli's street style, showcases a good way of putting still images into a video using various effects, the way that each images turns and is viewed at different angles, also the structured movements that are used work in a really effective way.
The Pan shots of various street style in this video work really well, as it allows the user to see all of the persons outfit clearly.
This video works really well in showcasing the different elements of peoples fashion, focusing on areas such as watches, shoes, glasses etc as well as full outfits and also focusing on the location that the video is being shot at.
We looked at all the ideas, and decided that the second one would work best for the Jack Wills brand. We decided this, as even though the 'day in the life of...' app was a good idea, it would be difficult to showcase the actual app in the advert and viewers could get confused as to what is actually been advertised. Also, with doing a funny viral we found that it would not really be appropriate for our audience, and it would be really difficult to create a funny viral that would represent the Jack Wills brand.
The idea that we have chosen will fit in well with what Jack Wills has done before, and also appeal to the customer, whilst clearly showing what is being advertised.
We both like the idea of creating a funny viral add, as these are the ones that appeal to audiences most, and are more likely to attract an audience and be remembered later. These are a few good examples we found:-
Aldi 2011
Volkswagen 2011
Both these adverts use subtle humour whilst advertising the products that they sell, and this is really effective as even though the product doesn't appear for long, when it does it is in a memorable way.
For our second idea, we looked into doing something with quirky camera angles, and different image speeds. We like the idea of doing pan shots down a street, in a fast paced motion, similar to the one below:
We think this could look very effective done down the streets of a university town. it would also be good to add some street style shots in, as they app we are doing is based on street style. A good way we thought of doing this is in the polariod style, maybe using Instagram to edit any photos we make take, and have them fade into the video we make.
As the app is geared towards university students, we thought that an advert documenting a day in the life of a university student could work well, it would show how their day is structured etc, and also what outfits they wear for what occasion, e.g. going to lectures, going shopping, going out for food, having a night out etc documenting their style, which is relevant to the app.
A good advert that documents 'a day in the life of...' is this for McDonalds in 1991
It shows how a basic day in the life of advert can be made, highlighting just the main features of what has happened. Also they way it doesn't go into too much detail, or linger on a certain element for too long works really well.
